jetBlue

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JetBlue CASE STUDY

Brand Networks takes jetBlue on a soaring creative journey.

The Mission

Bring an interactive ad to life and highlight the beauty of air travel while driving awareness across desktop, mobile and tablet devices of jetBlue’s newest route: NYC to Reno.

The Results

Brand Networks' high-impact cube and rich media units drove significantly higher engagement and time spent than standard banner ads. When users saw the ad on two devices (vs. one), there was a 323% lift in conversion rates, and a 605% increase when exposed across three devices.